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Jane McGary via pbs (Tue, 14 Feb 2023 11:19:36 PST)
PBS runs a regular paid ad in the NARGS Rock Garden Quarterly, but I
don't know of others. International advertising might be appropriate in
the EU, where PBS has an active exchange program (unhappily, now closed
to our fairly numerous British members). The BX/SX function is the
reason most people join and stay in PBS. We also have a handout
("bookmark" style) that can be ordered from the treasurer to be
distributed at appropriate garden events. Many PBS members are also
members of other plant societies, such as the Cactus and Succulent Society.
Most new members seem to learn about PBS because they have found our
wiki, which is one of the first results on Google searches for bulb
genera. Occasionally we get inquiries indicating that people, especially
those with limited English, have misinterpreted PBS as a vendor of
bulbs. There is a significant "churn" in membership, which I suspect
results from short-term members' disappointment in not getting what they
hoped for from the BX.
Jane McGary, Membership Coordinator
On 2/14/2023 7:17 AM, Robert Lauf via pbs wrote:
Does our membership application ask, "How did you learn about us?" That might be interesting to know. Unlike more local societies, we don't put on a show where people can stumble in and be awed by the things on display.
Does PBS have an advertising budget per se? Do we ever run ads in related publications of national or international plant societies such as AIS, AOS, etc.? I realize that costs real money, as opposed to social media that can be done mostly by volunteers. Ads might cost too much for the number of members they might land, but maybe there is something cheaper like flyers that can be placed at garden shows in big cities. Has anyone developed an overall strategic evaluation of all these things as components in a larger publicity and recruitment activity?
Bob finally seeing some sun in Oak Ridge
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