Email list and forum
Marc Rosenblum via pbs (Tue, 14 Feb 2023 13:48:12 PST)
Jane & all,
SRGC & AGS give free advertising to Hort clubs and societies who
reciprocate.
On 2/14/2023 11:19 AM, Jane McGary via pbs wrote:
PBS runs a regular paid ad in the NARGS Rock Garden Quarterly, but I
don't know of others. International advertising might be appropriate
in the EU, where PBS has an active exchange program (unhappily, now
closed to our fairly numerous British members). The BX/SX function is
the reason most people join and stay in PBS. We also have a handout
("bookmark" style) that can be ordered from the treasurer to be
distributed at appropriate garden events. Many PBS members are also
members of other plant societies, such as the Cactus and Succulent
Society.
Most new members seem to learn about PBS because they have found our
wiki, which is one of the first results on Google searches for bulb
genera. Occasionally we get inquiries indicating that people,
especially those with limited English, have misinterpreted PBS as a
vendor of bulbs. There is a significant "churn" in membership, which I
suspect results from short-term members' disappointment in not getting
what they hoped for from the BX.
Jane McGary, Membership Coordinator
On 2/14/2023 7:17 AM, Robert Lauf via pbs wrote:
Does our membership application ask, "How did you learn about us?"
That might be interesting to know. Unlike more local societies, we
don't put on a show where people can stumble in and be awed by the
things on display.
Does PBS have an advertising budget per se? Do we ever run ads
in related publications of national or international plant societies
such as AIS, AOS, etc.? I realize that costs real money, as opposed
to social media that can be done mostly by volunteers. Ads might
cost too much for the number of members they might land, but maybe
there is something cheaper like flyers that can be placed at garden
shows in big cities. Has anyone developed an overall strategic
evaluation of all these things as components in a larger publicity
and recruitment activity?
Bob finally seeing some sun in Oak Ridge
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