One could also ask oneself, why would an author from the Wall Street Journal be interested in bulbs, especially Tulips? If you care to join me in that particular mind experiment, one logical conclusion is that the article might really be about speculative bubbles - from housing, to hyped up stocks, to precious metals, to beanie babies, elmo dolls, cabbage patch kids and so many other things. Why would a business journal be interested in our wonderful bulbs? Especially those bulbs? One reason is that the first documented speculative bubble is with, you guessed it, Tulips. http://en.wikipedia.org/wiki/Tulip_mania/ ;-P James B. Wood